Two Bikes Rebrand (PBLR 310)
For this project, we were tasked with rebranding a local or business. From social media stories to a portfolio for the rebrand, we were tasked with a full rebrand that would be presented at the end of the semester as if we are pitching the rebrand to the organization.
Client - Two Bikes
A local bicyle shop in Knoxville, TN, Two Bikes is a non-profit organization which gives back to the local community through three programs: Pedal-It-Forward, The Bike School, and Community Rides.
Target Audiences
Primary
Any gender, any age, love for bikes, love for the outdoors, people in the Knoxville area, those seeking community.
Secondary
Endurance bike athletes, people who support non-profits.
Logo Progression
I wanted the design to be a bike but struggled with how to make it neat as well as keep the name of the company visible. After the first draft on Canva, I moved over to Adobe Illustrator. Realizing I needed to make the name of the company more readable, I made the decision to move the name to the bottom and side. In addition, I made the bike slimmer to make it more recognizable and neat.
Final Logos
Logo Drafts
Instagram Stories
Event Posters
Instagram Post
Join us on March 24th at Mahalo Coffee for a 8k ride across Knoxville! We are so excited for you to join us. Every rider who participates will recieve a 10% off discount code for apparel and gear.
Skills gained from this project:
Adobe InDesign
Adobe Photoshop
Adobe Illustrator
Copywriting
Rebranding
Understanding target audiences
